Telephone Tracking allows you to monitor calls from your site and understand precisely what marketing activity brought them there; whether it was from another site, Google or your paid search effort.
So no longer will you have to figure how your caller has found you.
Call tracking is a vital tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an inborn need to monitor the calls that are relevant to their keywords, to be able to understand which keywords provide call conversions. keyword call tracking Without visibility of call conversions, it is simply not feasible to figure out if your investment in the keywords in your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most clients are looking to monitor not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system like Call Conversions Tracking comes in, as it lets you see your ROI for each of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing channels, key to the success of any business enterprise.